By design, your initial SEO setup will give your healthcare practice a good foundation of SEO must-haves. During monthly SEO work, Our team will use their knowledge to build on this foundation, targeting specific search terms that your practice wants to focus on. Successful SEO campaigns take time, but a high quality website combined with the most up-to-date search engine information and algorithm knowledge can often generate results in a matter of months. As you have probably noticed, the Internet is always changing. New sites are added and optimized constantly as new practices move into your area. They are all vying for the top slots for the most popular searches in your area. Opting for ongoing SEO services is the most effective way to monitor and keep up with these changes. Our team will help reevaluate your market, demographics, and most effective keywords, helping you rise above your competitors. By collecting data for your market, evaluating your options, and making regular adjustments, we can keep you climbing the search engine ladder and on top of the requirements of Google and other search engines so that your SEO never becomes obsolete. Opting for ongoing SEO services gives you a dedicated team of experts working on your side to ensure that your ideal patient is able to find you in the complex web of Internet searches.
No, and to be perfectly honest, any ethical digital marketing company should be telling you the same thing. Google is a third party that no one has direct control over, and thus a guarantee of SEO results is impossible. Some companies will make the guarantee another way by not charging you unless they “get you on the first page.” These companies will technically win their part of the deal by getting on the first page for non-competitive terms that do not generate traffic to your site, instead of the higher traffic search terms that would actually lead to new bookings for your practice. PractiPro believes in aligning your economic interests with ours. We have a long track record and as many referrals as you’d like to call so you can be sure we’re going to do the work the way we describe. And we have no contracts, so if we don’t perform, you can dump us. But beware of companies offering you “guarantees.” Chances are that you’re either being overcharged to account for this or what they are willing to guarantee may not get you many new patients – which is the whole point of your website and SEO, right?