Search Engine Optimisation

Position Your Practice for Online Success

When patients search for a healthcare provider online, most of them click on one of the first websites listed in search engine results. SEO for healthcare providers is a crucial component of your practice's overall marketing strategy because it allows you to grow your patient base organically by rising to the top of the results for relevant searches. Our medical SEO team focuses on ethical, proven techniques designed to give your practice lasting increases in site traffic, brand awareness and appointments.
Impressive ROI
Attract Relevant Patients
Increase Brand Awareness
Lasting Results

Grow Your Patients Organically

Impressive ROI
Dollar for dollar, medical SEO is probably second only to word-of-mouth advertising as far as affordable healthcare marketing goes. Most campaigns run in the hundreds per month vs more expensive advertising that can quickly run in the thousands per month.
Attract Relevant Patients
Medical SEO allows you to optimise your website specifically for the types of patients you are looking for. Ophthalmologists, therapists, physios, chiropractors and all other healthcare specialists can customise their campaigns to attract patients who are searching for their services.
Increase Brand Awareness
Google ranks websites that it trusts higher than sites that may not be as credible. By bolstering your SEO campaign and building consistency throughout your brand’s digital presence, Google is more likely to place, thus promote, your brand ahead of your competitors.
Lasting Results
Effective healthcare SEO campaigns take time, but the benefits for your practice also last longer than most other types of healthcare marketing. Think of it like lifting weights - the more consistently you lift, the stronger your muscles get. Those muscles won’t just go away overnight, even if you skip a few days at the gym.
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Frequently asked questions

Read through related FAQs to get answers to some of our most common questions. If you can't find the answer to your question, please contact us.

Why Is Ongoing SEO Necessary for Healthcare Practitioners?

By design, your initial SEO setup will give your healthcare practice a good foundation of SEO must-haves. During monthly SEO work, Our team will use their knowledge to build on this foundation, targeting specific search terms that your practice wants to focus on. Successful SEO campaigns take time, but a high quality website combined with the most up-to-date search engine information and algorithm knowledge can often generate results in a matter of months. As you have probably noticed, the Internet is always changing. New sites are added and optimized constantly as new practices move into your area. They are all vying for the top slots for the most popular searches in your area. Opting for ongoing SEO services is the most effective way to monitor and keep up with these changes. Our team will help reevaluate your market, demographics, and most effective keywords, helping you rise above your competitors. By collecting data for your market, evaluating your options, and making regular adjustments, we can keep you climbing the search engine ladder and on top of the requirements of Google and other search engines so that your SEO never becomes obsolete. Opting for ongoing SEO services gives you a dedicated team of experts working on your side to ensure that your ideal patient is able to find you in the complex web of Internet searches.

Can you give me an “SEO Guarantee”?

No, and to be perfectly honest, any ethical digital marketing company should be telling you the same thing. Google is a third party that no one has direct control over, and thus a guarantee of SEO results is impossible. Some companies will make the guarantee another way by not charging you unless they “get you on the first page.” These companies will technically win their part of the deal by getting on the first page for non-competitive terms that do not generate traffic to your site, instead of the higher traffic search terms that would actually lead to new bookings for your practice. PractiPro believes in aligning your economic interests with ours. We have a long track record and as many referrals as you’d like to call so you can be sure we’re going to do the work the way we describe. And we have no contracts, so if we don’t perform, you can dump us. But beware of companies offering you “guarantees.” Chances are that you’re either being overcharged to account for this or what they are willing to guarantee may not get you many new patients – which is the whole point of your website and SEO, right?

 

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